Categories & services
Choose categories and service information that accurately describe the business instead of trying to cover every possible search.
Help people in Dublin understand what your business does, where you serve customers and how to contact you when they find you in Google Maps or local search.
Google Business Profile optimisation is not about stuffing a city name into every field. The useful work is making categories, services, business details, reviews and website signals agree with the real business and the areas it serves.
Choose categories and service information that accurately describe the business instead of trying to cover every possible search.
Keep address or service-area settings aligned with where customers can genuinely be served.
Create a practical review-request and response process that supports trust without buying or manufacturing reviews.
Review categories, services, hours, contact details, photos, links and obvious missing information.
Make the profile, website and core business information consistent for Dublin-focused search intent.
Check calls, website visits, directions or bookings have a clear route from the profile.
Keep details current and review performance before deciding what to change next.
Google Business Profile was previously called Google My Business. Optimisation can improve controllable profile and website signals, but exact local rankings also depend on factors such as relevance, distance and prominence.
Google Business Profile is the current name for the product previously called Google My Business. People still use both terms when searching for help.
No. Local visibility depends on multiple factors, including relevance, distance and prominence. Optimisation improves the parts of the profile and wider web presence that a business can control.
Not always. The correct setup depends on how the business serves customers and on Google Business Profile eligibility and address rules.
Core business identity, contact details, services, opening information and the way the business describes what it offers should not contradict one another.
Tell me how the business serves customers, where it operates and what you want to improve in Google Maps and local search.
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