Turn searches into
real enquiries.

Campaigns can begin receiving traffic as soon as they are approved and active, but useful performance data takes time to build. Early results depend on search demand, competition, budget, targeting and how well the offer and landing page convert.

There is no universal minimum that works for every business. A sensible starting budget depends on your services, location, expected cost per click, competition and the value of a new customer. I’ll help estimate a practical test budget before launch.

Yes. Your Google Ads spend is paid directly to Google and is separate from my management fee. This keeps the costs clear and makes it easy to see what is being spent on advertising and what is being paid for campaign management.

You do. The account should remain under your business ownership, with appropriate access granted for setup and management. Your campaign history, data and account stay with you.

Yes. Where the website and tools allow it, conversion tracking can be configured or reviewed for meaningful actions such as phone calls, contact forms, bookings and purchases. This lets us optimise around business outcomes rather than clicks alone.

Yes. Campaigns can be paused when needed. There is no need to keep spending simply because a campaign exists, although frequent stops and starts can reduce the amount of useful data available for optimisation.