Google Ads Specialist Ireland — PPC Management & Campaign Setup

Traffic can begin after campaigns are approved and active, but useful performance data takes time to build. Results depend on demand, competition, budget, targeting and how well the offer converts.

There is no universal minimum. A practical starting budget depends on your services, location, expected cost per click, competition and the value of a new customer.

You do. The account should remain under your business ownership, with appropriate access granted for setup and management.

Yes, where the website and tools allow it. Tracking can focus on meaningful actions such as calls, forms, bookings and purchases.

Yes. Campaigns can be paused when needed, although frequent stops and starts can reduce the amount of useful optimisation data.

Campaigns should be reviewed regularly once enough data is available. The exact cadence depends on spend, traffic volume and account activity, but the goal is to make useful changes based on evidence rather than constant unnecessary edits.

The standard setup scope covers 1 service, 1 location and 1 target market. Additional services, locations or target markets are quoted separately.

Both. I can review and improve an existing account or build a cleaner structure from scratch when the current setup is not worth preserving. The starting point depends on the quality of the existing campaigns, tracking and data.