Profile audit
Review the profile for missing information, inconsistencies and opportunities to improve local relevance.
GOOGLE BUSINESS PROFILE
Get found by local customers.
Improve how your business appears on Google Maps and local search so nearby customers can understand what you offer, trust your business and contact you more easily.
✓ Better local visibility✓ Clearer business information✓ Stronger trust signals
Be easier to findHelp Google understand what you do and where you serve customers.
Build confidenceGive searchers useful, complete information before they contact you.
Support local SEOAlign your profile with your website, services and locations.
What’s included
A practical profile review focused on accuracy, relevance and the signals that help customers choose a local business.
Categories
Review primary and secondary categories so Google gets a clearer picture of the services you provide.
Services & details
Improve services, descriptions, hours and important business information customers rely on.
Local alignment
Connect the profile with relevant website pages, locations and service information.
Reviews
Practical recommendations for requesting, responding to and learning from customer reviews.
Content guidance
Recommendations for photos and useful profile updates that make the listing more complete.
A simple working process
Local optimisation starts with getting the fundamentals right, then making the profile more useful and consistent.
Review
Check the current profile, website and local search presentation.
Prioritise
Identify the most important gaps in categories, services, information and trust signals.
Optimise
Improve the profile and align it more closely with the business and website.
Maintain
Use reviews, photos and accurate information to keep the profile useful over time.
Is it right for your business?
A well-managed Google Business Profile is especially valuable when customers choose providers based on location, proximity, reviews or Google Maps.
Especially useful when…
- You serve customers in a specific local area
- Customers search for your service “near me”
- Calls, directions or local enquiries matter
- Reviews influence buying decisions
Check the basics first when…
- Your business information changes frequently
- Your profile has ownership or verification issues
- Your website gives conflicting contact details
- You have multiple locations that need clearer structure
Want to improve your local visibility?
Start with a free audit or email me about your Google Business Profile and the areas you want to improve.