Median CPC
A planning reference for what a click may cost across the fixed sector sample. Your actual account can be materially different.
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ORIGINAL RESEARCH · IRELAND · GOOGLE ADS
Irish Google Ads CPC Benchmark 2026/2027
A transparent planning benchmark across 10 common Irish SME sectors, using a fixed 50-keyword sample and live Google Ads keyword data supplied through DataForSEO.
Ireland · English10 sectors50 fixed keywordsDesigned to refresh weekly
LIVE SECTOR BENCHMARK
Compare click-cost signals across common Irish SME sectors.
The table uses the median of five fixed, representative keyword phrases per sector. That reduces the effect of one unusually expensive or unusually cheap query while keeping the methodology reproducible.
Median sector CPC—Median of the 10 sector-level medians.
Highest CPC sector—Waiting for live data.
Coverage10 sectorsFixed Ireland / English keyword sample.
| Sector | Median CPC | Low top bid | High top bid | Median monthly volume | Competition |
|---|---|---|---|---|---|
| Loading current benchmark… | |||||
Loading the latest successful dataset. If the provider is temporarily unavailable, the endpoint can continue serving the most recent stored benchmark.
HOW TO READ THE NUMBERS
CPC is context, not a promise.
Top-of-page bids
Low and high bid signals add auction context. They are not a recommended bid and should not be copied directly into a campaign.
Demand + competition
Search volume and competition help explain why two sectors with similar CPC can still require very different budgets and strategies.
METHODOLOGY
Fixed sample. Same market. Repeatable collection.
The goal is not to claim one “average CPC for Ireland.” The benchmark keeps the market and keyword sets fixed, then refreshes the underlying Google Ads metrics so changes can be compared over time.
10 SME sectors
Dentists, solicitors, accountants, plumbers, electricians, cleaning, physiotherapy, estate agents, roofing and web design.
5 keywords each
Fifty fixed phrases in total. The exact list is published below so the sample can be reviewed instead of hidden.
Ireland + English
Google Ads keyword data is requested for Ireland with English as the language and search partners disabled.
Median + EUR conversion
CPC and bid medians are calculated per sector. USD provider values are converted to EUR using an ECB-reference-based exchange rate.
Dentists · 5 keywords
dentist · dentist near me · dental clinic · emergency dentist · cosmetic dentist
Solicitors · 5 keywords
solicitor · solicitor near me · family solicitor · personal injury solicitor · conveyancing solicitor
Accountants · 5 keywords
accountant · accountant near me · tax accountant · chartered accountant · small business accountant
Plumbers · 5 keywords
plumber · plumber near me · emergency plumber · boiler repair · plumbing services
Electricians · 5 keywords
electrician · electrician near me · emergency electrician · electrical contractor · electrical services
Cleaning services · 5 keywords
cleaning services · commercial cleaning · office cleaning · house cleaning · carpet cleaning
Physiotherapy · 5 keywords
physiotherapist · physiotherapist near me · physio clinic · sports physiotherapy · back pain physio
Estate agents · 5 keywords
estate agent · estate agent near me · property agent · letting agent · property valuation
Roofing · 5 keywords
roofer · roofing contractor · roof repair · flat roof repair · roofing services
Web design · 5 keywords
web design · web designer · website design · ecommerce web design · web development
CITE THIS DATASET
Use a direct source link when referencing the benchmark.
Alex Hendler, “Irish Google Ads CPC Benchmark 2026/2027,” hendler.pro, latest live dataset: https://hendler.pro/irish-google-ads-cpc-benchmark.htmlLIMITATIONS
What this benchmark does — and does not — tell you.
Useful for early budget planning
Useful for comparing broad sector pressure
Not a guaranteed CPC
Not a substitute for account-level conversion data
Does not model device or city-level auctions
Does not predict lead quality or profitability
FAQ
Questions about the benchmark.
Is this the CPC every Irish business will pay?
No. It is a planning benchmark from a fixed representative keyword sample. Actual CPC changes by exact query, location, device, auction competition, account quality, match type, season and bidding strategy.
Where does the data come from?
The live metrics come from Google Ads keyword data supplied through DataForSEO for Ireland and English-language searches. Provider CPC and bid values are converted to EUR using an ECB-reference-based exchange rate.
Why use medians instead of one keyword?
A median reduces the effect of one unusually high or low keyword. It does not make the sample universal, but it is more stable and transparent than presenting one phrase as “the Irish CPC.”
Can publishers or businesses reuse the numbers?
Yes. Cite Alex Hendler / hendler.pro and link to this benchmark page so readers can see the current dataset, methodology and collection date.
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