It depends on what you need most right now. Google Ads is best for faster demand and enquiries, SEO builds long-term organic visibility, and Google Business Profile helps local customers find and contact you through Google Search and Maps.
Google Ads, SEO and Google Business Profile for local businesses in Ireland.
More enquiries
from Google.
Independent Google Ads & SEO specialist helping local businesses turn search demand into enquiries and customers.
SEARCH SERVICES
Practical search strategy. Clear decisions. Measurable outcomes.
GOOGLE ADS
Paid ads that place your business at the top of Google when people search for your services.
View service →SEO
Improve your website so it ranks higher in Google and attracts relevant organic traffic.
View service →GOOGLE BUSINESS PROFILE
Manage how your business appears on Google Maps and local search so nearby customers can find and contact you.
View service →CLEAR STEPS. PRACTICAL DECISIONS. MEASURABLE PROGRESS.
Everything you need to know.
Google Ads can start bringing targeted traffic as soon as a campaign is live, but useful results depend on the market, budget, offer, tracking and landing page. The first goal is to gather clean data, then improve cost per enquiry and lead quality.
SEO is a longer-term channel. Some improvements can appear within weeks, but stronger ranking and traffic growth usually takes several months and depends on your starting point, competition, website quality and authority.
Yes. I can help improve your Google Business Profile setup, categories, services, local relevance and conversion elements so more nearby customers can find you, call, request directions or make contact.
Yes. I work with businesses across Ireland. Google Ads and SEO can target specific cities, counties or wider markets depending on where your customers are and what you want to promote.
Pricing depends on the service and scope. You can view the current service prices on the Pricing page, start with a free professional audit, or send me a WhatsApp message and I’ll recommend the most practical next step.
Start with a free professional audit.
Check the website first, see what needs attention and get a prioritised report before deciding what to improve next.
Know what to fix next.
See the most important issues in priority order.
Get the exact pages and URLs affected by each issue.
Fix it yourself, share it with your developer, or ask me to help.
Send me your audit.
Or tell me what you need.
I’ll review the details and reply with the most practical next step for your website.
60sec.world
One global question per day. I’m using the project to test product thinking, SEO, distribution, user behaviour and growth on a real product.
Each month I randomly choose one public website and perform a short independent SEO review using only publicly accessible information.
The website is not a client. I show the most important findings, why they matter and what I would fix first.
The slider keeps the 3 most recent reviews.dawson19.ie
Public example · not a client
Public example only — not a client. Reviewed from publicly accessible pages. Showing the 3 most recent monthly reviews.
Sites that shaped the internet.
Understanding how websites work today also means understanding how the Web evolved. I occasionally study landmark websites — what made them memorable, how they worked, and what modern websites can still learn from them.
Useful starting points for businesses looking for more specific Google Ads or local visibility support.
