Campaign Planner
Plan campaigns, budgets, target CPA and expected lead volume.
A practical Excel workbook for planning Google Ads, tracking SEO, managing local visibility and reporting marketing performance.
Plan campaigns, budgets, target CPA and expected lead volume.
Organise keywords, match types, intent, ad groups and negative keywords.
Calculate clicks, leads, cost per lead, expected revenue and ROAS.
Track rankings, movement, intent and keyword priorities.
Review indexing, on-page SEO, technical issues, performance and internal links.
Track profile completeness, reviews, photos, services and local visibility tasks.
Compare monthly KPIs and record findings and next actions.
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